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Who we are

 

Effective: 10/07/2026


This policy explains what personal information DJ’s Resort & Rentals collects, how we use it, and the choices you have. “DJ’s Resort & Rentals” is composed of two separate LLC’s functioning together to create one customer experience: LAKE ALVIN HEIGHTS LLC d.b.a. DJS RESORT, which provides lodging, and DJS RENTALS LLC which provides equipment rentals and charters. Both businesses share one booking website and checkout at djsresort.com.

This policy applies to our website, online bookings, phone calls, text messages, and emails. It does not cover third-party sites such as Airbnb or VRBO, which have their own privacy policies.

 

Information we collect
We collect information you give us when you book, sign a waiver, or contact us, plus some information collected automatically when you use our website.

  • Contact details: name, email address, phone number, and mailing or billing address.

  • Booking details: dates, units or equipment reserved, number of guests, special requests, and reservation history.

  • Payment information: payments are processed by Stripe. We do not store full card numbers on our systems; we may keep the card type, last four digits, and transaction records.

  • Waivers: information you provide on rental or charter waivers, including your signature and the date signed.

  • Communications: messages, calls, voicemails, and texts you exchange with us, and your marketing and contact preferences.

  • Photos you send us: for example, photos related to a damage report or a rental return.

  • Website data: IP address, browser type, device information, and pages visited, collected through cookies and similar tools (see Cookies below).


How we use information
We use your information to provide the stays, rentals, and charters you book, and to run our business.

  • Process reservations, payments, refunds, and deposits.

  • Send booking confirmations, check-in details, reminders, and updates about your reservation.

  • Answer questions and provide customer support by phone, text, email or in-person interactions.

  • Keep signed waivers and safety records.

  • Send promotions and special offers, but only if you opted in (see Text messaging and Email marketing below).

  • Prevent fraud, keep our site secure, and meet legal, tax, and accounting obligations.

  • Understand how our site is used so we can improve it.


Text messaging (SMS)
We text you only about things you agreed to receive, and we never sell or share your mobile number for marketing.

  • Transactional texts: when you provide your mobile number with a booking, we may text you reservation confirmations, check-in & check-out information, reminders, and replies to your messages.

  • Marketing texts: we send promotional texts only if you check the marketing texts box at checkout or otherwise give us express consent. Consent is not a condition of any purchase.

  • Frequency: message frequency varies. Message and data rates may apply.

  • Opting out: reply STOP to any text to stop receiving them. Reply HELP for help, or contact us using the details below.

  • No sharing: we do not sell, rent, or share mobile phone numbers or SMS opt-in data and consent with third parties or affiliates for their marketing or promotional purposes. We share this information only with the service providers that deliver our messages (such as Twilio), and they may use it only to provide that service.

Mobile carriers are not liable for delayed or undelivered messages.

Email marketing
We send marketing emails to anyone who leaves the marketing emails box checked at checkout or otherwise signs up. Please note the marketing emails box at checkout is pre-checked; you may opt out by unchecking it. Every marketing email includes an unsubscribe link, and you can also contact us to opt out. We will still send emails about your reservations, such as confirmations and receipts, after you unsubscribe from marketing.

How we share information
We do not sell your personal information. We share it only in these situations:

  • Between our two businesses: DJ’s Resort and DJ’s Rentals share customer and booking information to run the shared booking site and checkout.

  • Service providers: companies that help us operate, such as our payment processor (Stripe), text message provider (Twilio), email provider (Postmark), and website hosting. They may use your information only to provide services to us.

  • Booking channels: if you book through Airbnb or VRBO, we receive information from that platform, and we share availability with them. Their use of your information is covered by their own privacy policies.

  • Legal reasons: when required by law, to respond to legal process, or to protect the rights, property, or safety of our guests, staff, or others.

  • Business transfers: if a business is sold or merged, customer information may transfer to the new owner under this policy.


Cookies and site analytics
Our website uses cookies to keep the booking process working, remember your preferences, and understand how visitors use the site. You can block or delete cookies in your browser settings, but some parts of booking may not work without them.

Data retention and security
We keep personal information only as long as we need it for the purposes above, including tax, accounting, and legal requirements. When we no longer need information, we delete it or make it anonymous.
We use reasonable safeguards to protect your information, including encrypted connections and limiting staff access to what each role needs. No system is completely secure, so we cannot guarantee absolute security.

Your choices
You can contact us at any time to:

  • See the personal information we have about you.

  • Correct information that is wrong.

  • Ask us to delete your information, unless we must keep it for legal, tax, or safety reasons.

  • Stop marketing texts (reply STOP) or marketing emails (use the unsubscribe link).

We will respond within 30 days. We may need to confirm your identity before acting on a request.

Children
Our services are for adults. We do not knowingly collect personal information from children under 13. Reservations and waivers must be completed by an adult, including for minors in their party.

Changes to this policy
We may update this policy from time to time. We will post the updated version on this page with a new effective date.

Contact us
DJ’s Resort & Rentals 31102 Walleye Dr, Yankton, SD 57078 605-975-5253 · info@djsresort.com
 

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